Pati Regency lies the north-east coast of Java sea. This area is considered as one of the important landing place in Java. To date the climate and ecosystem of fisheries resource are changing rapidly, while the habit and behavior of traditional/ conventional fishers is relatively unpromptly to response the changes. The main objective of the study is to outline the strategy to improve the welfare of small-scale fishers by using the smart-fishers application of ICT for their daily fishing.
The hybrid method of combination between quantitative and qualitative approaches were applied to analyze the data. In-depth interview with the competence informants of the stakeholders had been carried out using qualitative method. Atlas TI software had been invoked to construct the triangulation from the qualitative data. Further, descriptive statistics was employed to provide the socio-economic indicators of fish's producers, traders, and other stakeholders involved.
The results indicated that many of the traditional fishers are relatively sluggist to follow the phenomena changes, either in climate phenomena or in ICT innovation. In fact, they have to follow the changes, of course with different level of adaptation and mitigation intencity. Hope this study will able to provide the small scale fishers for better understanding and awareness to use the ICT from the smart-fishers (Nelayanpintar) application in guiding their job or business with better productivity performance.