The impacts to the environment from shrimp farming happen overwhelmingly at the production farm and the extent of the se impacts are largely dependent on the farming practices employed by the individuals managing the farms. Therefore , without traceability back to the farm there is no knowledge of, or route for intervention when farm management becomes unsustainable or uses illegal labor practices. It is the case today that, if any information is shared from the farm , it is done so by passing handwritten forms to buyers which makes it difficult to aggregate and analyze information in a meaningful way and also difficult for auditors to validate the origins of products. The issue is not the lack of available technology, the technology needed to collect this information has been around for decades and barriers to internet access are rapidly deteriorating through the proliferation of smart phones , so why hasn't there been large scale change in the way traceability information is recorded and shared throughout supply chains? This presentation will discuss the barriers beyond technology and the way forward to introducing technology and digitization in t his industry which has historically been a data desert.