The rising demand for fish in Uganda has heightened the need for sustainable aquaculture options. Among the options is the diversification of farmed fish including high-value indigenous species. Protocols for domestication of Barbus altianalis, locally known as Kisinja, and Labeo victorianus known as Ningu have been developed as part of the strategies to diversify choices for consumers. However, the pattern of demand for these species was paramount in the current study. This study assessed the market potential for Barbus altianalis and Labeo victorianus by examining fish consumption patterns, species preferences, and willingness to consume and trade these species. A mixed-methods approach was employed. Districts of Buikwe, Busia, Kasese, and Kyotera were purposively selected based on the natural occurrence and trade of the species. A total of 421 respondents were randomly selected from fishing communities. Quantitative data were collected using a semi-structured questionnaire, while qualitative insights were obtained through key informant interviews.
Statistical analyses revealed significant associations between perceptions of the importance of fish across the districts (χ² (6) = 23.18, p = 0.007). Kasese district showed the highest preference for Kisinja, attributed to its natural availability and local perception of superior taste. In contrast, Ningu remained less preferred due to limited awareness and low availability, particularly among female respondents and those under 40 years of age. Willingness to consume pond-raised Kisinja (58%) and Ningu (63%) was significantly influenced by income levels (χ² (10) = 63.66, p < 0.001). While both species are currently traded in small volumes (≤10 kg), over 80% of traders expressed willingness to stock more if the supply increased. Nile perch and tilapia continued to dominate in volume and price per kilogram.
These findings present actionable insights for promoting the culture and commercialization of Kisinja and Ningu, contributing to diversified aquaculture and enhanced food security in Uganda.
Keywords: Kisinja, Ningu, consumer preference, Market demand, willingness to consume, cultured fish