THE ADOPTION  OF A SOCIO-HUMANIORA BASED  FLOATING-NET-CAGE INNOVATION FOR ENVIRONMENTALLY FRIENDLY AQUACULTURE (A case study of Cirata Reservoir of Cianjur, West Java)

The objective of this research is to analyze the adoption of an innovation on the floating-net-cage technology aimed at sustainable aquaculture in the Cirata reservoir of Cianjur, taking into account the socio-humaniora factors of aquaculture operators. The background of the research is the concerns over the important role the fish farmers, the fluctuating production and the aquaculture sustainability. Among important socio-humaniora factors visited in this analysis is the rationality of the fish farmers in deciding to or not to adopt the technology and their capacity to apply the technology in their business. Data used in this research comprises two types, primary and secondary data. Primary data, which consist of were collected through interviews with 40 floating-net-cages farmers respondents . Secondary data, on the other hand, consist of literature study , time series data productions and collected mainly from The West Java Provincial Fisheries Service Office. This research was conducted following the case study approach where in contingency test was the primary analytical tool. The contingency tool was applied to determine rationality of fish farmers in making a decision over production level and to qualitatively describe the innovation adoption steps carried out by the farmers, based on scale ranking. This research concludes that fish farmers in the Cirata reservoir demonstrated high rationality in making a decision and had the capacity to adopt new technologies including the floating-net-cage technology discussed in this paper.