USING A CONSUMER BRAND TO FACILITATE DISCUSSION ABOUT AQUACULTURE

Environmentally responsible marine aquaculture will play an increasingly important role in our food supply for the health and wellbeing of people and the environment.  However, public perception of aquaculture is poor, fueled by misinformation that is often out of date or provided out of context.  

LoveTheWild, an emerging consumer seafood company based in Boulder, CO, has a mission to de-demonize great farmed fish and make sustainable aquaculture one of the most exciting and in demand consumer proteins.  The case study with explore LoveTheWild's use of branding, celebrity and influencer endorsements, brand partnerships, shopper marketing, and digital storytelling to deliver scientific content in an easily digestible format and engage consumers in the aquaculture discussion.