Few industries feel the impact of today’s “VUCA” world - volatility, uncertainty, complexity, and ambiguity - as much as animal and aquaculture farming. From the immediate pressures farmers face in growing aquaculture and meeting consumers’ changing needs to the accelerated adoption of technology and long-term concerns about environmental impact, the aquaculture industry is grappling every day with incredibly complex questions in a rapidly evolving industry. In recent times, the global aquaculture sector and the feed industry is confronted with dramatically increased costs of raw materials and energy. In aquaculture production, more than half of the total costs is contributed by the feed cost. Thus, the focus must be on assuring an efficient usage of the feed by the targeted species. This takes into consideration the application of the latest concepts of aquaculture nutrition; formulating diets on basis of digestible amino acids and modern systems of energy evaluation which can be summarized as efforts to achieve precise nutrition. Digital tools and technologies are being adopted by the industry to complement and help collect the necessary data to optimize the whole system of aquaculture production. On the other end, it is also necessary to have good knowledge about the nutritional quality of the feed ingredients in use and the final feed to raise healthy animals starting from the breeding operation and subsequently good quality protein source from those targeted species, with maximum efficiency and profitability. Aquaculture nutrition is a complex science and approximations are a necessary evil, particularly in the business of feeding aquatic species. Practicing aquaculture nutritionists have a dollar value or a growth response cut-off expectations for the feeding recommendations that are followed. To gain consensus on these cutoffs, combining analytics and production data is the practical way followed from an industry perspective while optimizing the productivity of the farming operation. The analytical options for quality control of feed ingredients and finished feeds are gaining even more importance if alternative feed ingredients or sources of feed ingredients shall be used while navigating a VUCA world. Analytics for precision management usually falls under four levels of classification: I) technique, II) data interpretation, III) integration of information, and IV) decision making. Moving forward analytical and data management tools that address the integration of all the above levers is of critical importance for the precision feeding of aquaculture. There is no single action that will improve production efficiency, modernize business operations and meet consumer expectations. However, a system solutions approach could offer a holistic and sustainable value proposition for aquaculture production. By combining products and services, and leveraging digitalization opportunities, in cooperation with high-value consultancy and a deep understanding of species-specific requirements, we as an industry can turn science-based, efficient, and sustainable nutrition, and precision aquaculture farming into value for end consumers. In summary, the overarching goal of the aquaculture industry remains the same as it has throughout human history irrespective of the external forces: to feed the growing global population most affordably. What is becoming increasingly important is the quality of products feeding the world and the sustainability of the practices used to do it.