In March 2022, over twelve hundred (1247) consumers in the eastern coastal United States (US) were asked about their clam consumption preferences. Of the consumers surveyed, 937 (75%) were clam consumers, and 310 did not eat clams.
Survey results showed that clam consumers tended to be of middle age, male, and have higher education and household income. The survey also suggested that those living in the northeastern US are more likely to be clam consumers than those in southeastern coastal states. Aside from Delaware, all northeastern states had more “yes” than “no” responses to eating clams.
The survey found that 79% of clam consumption occurs at restaurants, with most clams (59%) being prepared and served in the shell). The frequency of clam consumption varied between 5 and 10 times per year, with an expected value of 8.4 times. The most preferred clam size was close to a tie between the littleneck and top neck sizes.
The main factors limiting restaurant clam purchases were availability, price, and preparation method. Factors encouraging clams consumption at home included increased availability, lower prices, having the clams ready to cook or already cooked, and increased preparation knowledge.
Finally, non-consumers were asked what would encourage them to try eating clams. These non-consumers replied that sampling prepared clams, increased preparation knowledge, and a trusted local supplier would encourage them to try eating clams.