World Aquaculture 2025 India

November 10 - 13, 2025

Hyderabad, India

Add To Calendar 13/11/2025 10:00:0013/11/2025 10:20:00Asia/KolkataWorld Aquaculture 2025, IndiaMISSION NAVSHAKTI: ADVANCING RURAL WOMEN’S EMPOWERMENT THROUGH ORNAMENTAL FISH FARMING-BASED MICRO-ENTERPRISESMR1.05The World Aquaculture Societyjohnc@was.orgfalseDD/MM/YYYYanrl65yqlzh3g1q0dme13067

MISSION NAVSHAKTI: ADVANCING RURAL WOMEN’S EMPOWERMENT THROUGH ORNAMENTAL FISH FARMING-BASED MICRO-ENTERPRISES

Poonam  Jayant Singh1*, Arpita Batta1, Ravi Kumar1

1ICAR-National Bureau of Fish Genetic Resources Lucknow

*poonamjayant@gmail.com

 



Mission Navshakti, launched under the SCSP component of ICAR-NBFGR, has emerged as a transformative initiative that has empowered over 425 Scheduled Caste rural women through skill development in ornamental fish rearing and aquarium fabrication. Spread across four districts in Uttar Pradesh, Barabanki, Unnao, Sitapur, and Kanpur Dehat, the initiative has successfully introduced micro-entrepreneurship to women with  minimal  or  no  previous economic engagement. Through a hub-and-spoke model, women were trained, provided with exposure visits, and equipped with start-up kits including aquaria and inputs like fish feed and accessories. Women turned backyards into functional cemented ponds, unlocking new sources of livelihood while remaining embedded in their communities.  Digital handholding via WhatsApp ensured continuity in learning and collective motivation. To strengthen market linkages, Navshakti: Aqua-Agri Business Incubation Centre (NABiC) has been established as a centralized platform for selling ornamental fish, aquaria,  and locally crafted decorative items.What  began  in  Dhankutti  village  with  50  women  has  now  become  a  livelihood movement,  expanding  to  Rajasthan  and  urban  clusters  of  Lucknow.  The  impact  is multidimensional  economic,  social,  and  psychological  as  women  shift  from  subsistence farming  to  confident  entrepreneurship,  inspiring  others  in  their  communities.  Mission Navshakti  showcases  how  integrating  traditional  knowledge  with  modern  techniques  can reshape gender roles, foster resilience, and catalyse sustainable rural development through inclusive aquatic micro-enterprise.

Keywords: Mission Navshakti, ICAR–NBFGR, Scheduled Caste Sub-Plan, women’s empowerment, aquaculture entrepreneurship, ornamental fisheries, gender equity, sustainable rural livelihoods.