Aquaculture 2022

February 28 - March 4, 2022

San Diego, California

UNDERSTANDING CONSUMER ACCEPTANCE OF AQUAPONIC FISH: A MIXED-METHOD APPROACH

 Fei Weisstein *,  Brittany Kralik , Jeffrey Meyer, Kevin Neves, Dawn Anderson,  and Jonathan Kershaw

 

 Allen W. and Carol M. Schmidthorst College of Business

Bowling Green State University

Bowling Green, OH  43403

fweisst@bgsu.edu

 



Despite the ecological promise of aquaponics, relatively little is known about the impact of this novel production method on fish composition, sensory properties, and consumer acceptance. In this research, we offered a unique, interdisciplinary perspective to examine the market potential of aquaponics by conducting a series of multidisciplinary studies to compare yellow perch (Perca flavescens ) from a combined Recirculating Integrated Multitrophic Aquaculture System (RIMTAS) with fish from traditional production methods (i.e., wild-caught and farm-raised).

Our quality parameter and macronutrient analyses showed that aquaponic perch were comparable to their wild-caught and farm-raised counterparts in texture, moisture content, total fat, and total protein. We also demonstrated that aquaponic perch were as liked as wild-caught perch in a consumer sensory evaluation (Table 1). Furthermore, in a consumer perception and acceptance study (Table 2) , we found that providing information about the environmental benefits of aquaponics significantly increased consumer tastiness perception, healthiness perception, and purchase intention to a level at or exceeding that of wild-caught perch. With proper messaging strategies, aquaponic fish can compete in the market with wild-caught fish.

Our findings offer insights to stakeholders in the aquaculture value chain as they explore and establish RIMTAS aquaponics as an environmentally and economically sustainable seafood production source.