Flatfish aquaculture represents one of the most promising forms of marine finfish production in land-based systems. While currently much of the global production of flatfish, particularly flounder species, is conducted using flow-through systems, there is a growing interest in using recirculating aquaculture systems (RAS) to help overcome many of the issues which have plagued the industry over past decades. In the United States (U.S.), where marine finfish aquaculture is still a rather nascent industry, the search for economically-viable species and production systems that can achieve commercial-scale success in the country continues. The olive flounder, Paralichthys olivaceus, also known as the Japanese flounder or hirame, has been identified as one of the most promising species for commercial-scale land-based marine finfish aquaculture in the U.S. The potential for commercial-scale culture of this species is of particularly high interest in coastal areas with ready access to saline groundwater resources, as found in many of the nation’s working waterfront communities. Research trials at the University of Miami centered around this species have been aimed at assessing the feasibility of pilot-scale aquaculture production of this species in land-based flow-through and RAS systems to determine the overall viability of domestic commercial-scale culture of this species. Results will be presented detailing production updates at the University of Miami as well as results of market surveys assessing consumer acceptance of farm-raised flounder along the east coast of the U.S. Overall, the production potential for this species in the U.S. appears quite promising, and next steps in process towards the species realizing its full production potential will be discussed. This work has been supported by the Atlantic States Marine Fisheries Commission (ASMFC) and the National Oceanic and Atmospheric Administration (NOAA).