SEAFOOD HEALTH FACTS: MAKING SMART CHOICES TO BALANCE THE BENEFITS AND RISKS OF SEAFOOD CONSUMPTION  

The Seafood Health Facts website (SFH) <seafoodhealthfacts.org> provides healthcare, seafood industry professionals and consumers with straightforward, science-based information about the pros and cons of including seafood in a balanced diet and current media issues. The website, developed by Cornell University and the New York Sea Grant Extension Program in collaboration with Oregon State University and the Universities of Rhode Island, Delaware, Florida and California in 2011, is currently hosted and managed by the University of Delaware Sea Grant Program. According to a Google Analytics review (9/1/15 to 8/31/16), SHF is directly linked to or receives search engine referrals from more than 840 sources, most notably NOAA FishWatch, the Seafood Network Information Center (SeafoodNIC) hosted by Oregon State University, NOAA Office of Aquaculture, the National Fisheries Institute (NFI), SeafoodSource.com, Monterey Bay Aquarium SeaWatch, Google, Yahoo, eXtension, several state Sea Grant programs and others. Seafood Health Facts received 685,529 page views from 509,674 unique visitors (90.3% new and 9.7% returning).The majority of visitors (80.59%) were from the US, representing all 50 states, and the District of Columbia. The United Kingdom, Canada, Australia and India led international visitation from a total of 185 countries. Website managers Doris Hicks and John Ewart are expanding the format and scope of the website and encourage aquaculture businesses and industry associations to include a link to Seafood Health Facts on their websites as a reliable and impartial "go to" resource for seafood information. The presentation includes a review of current and future website subject categories and content.